MultiChoice Nigeria Don Lose Plenty Subscribers Due To High Inflation
Di image resemble empty TV screen wey dey show no signal, wey dey symbolize the struggles MultiChoice Nigeria dey face due to inflation and subscriber loss.
Na wah o, MultiChoice Nigeria dey feel di heat as dem lose big chunk of dia subscribers dis year. Between April and September, MultiChoice Nigeria don lose about 243,000 subscribers from dia DStv and GOtv services. Why di kain wahala? Na because of di tori wey dey shake ground for Nigeria – di high cost of living, inflation don skyrocket pass 30%! Dis inflation dey make food, fuel, electricity price waka go high like helicopter wey wan jam space. And because of dis, many people don decide say make dem remove hand from dis pay-TV wahala for now.
Di wahala no just stop for Nigeria alone. MultiChoice also lose 566,000 subscribers for oda countries wey dey di Rest of Africa, and Nigeria na one of di major countries wey contribute to dis subscriber wahala. Zambia dey join body too; dem lose up to 298,000 subscribers. Di CEO of MultiChoice Group, Calvo Mawela, talk say di company dey try bring di matter back to balance after wetin dem call “technical insolvency.” Dem dey expect say di situation go beta by di time November reach.
So, as di company dey feel di pain, MultiChoice no wan carry last. Dem don put extra ZAR1.6 billion inside dia streaming platform, Showmax. Why? Na because di world dey waka go streaming side, and MultiChoice wan make sure say dem dey inside di matter well-well. Dis Showmax dey grow; dem report say di streaming service don grow 50% year-on-year. Dem no wan miss out for di “streaming revolution” as e dey spread across Africa.
But wetin come cause all dis palava wey MultiChoice dey face? E no dey hard to see. Di high inflation rate for Nigeria don dey make many people remove hand from DStv and GOtv. As e be now, e no easy to pay for even basic things like food and light, talkless of di luxury of pay-TV. Fuel price wey dey waka go high, electricity wey dey cost well-well, everything just dey add join di pressure. Di inflation rate for Nigeria don shoot up pass 30%, and di effect na wetin dem dey see for dia subscriber count.
And for Zambia side, e get one unique problem wey dem dey face: constant power outage because rain no fall well, so water no dey to run di electricity well. Some people for Zambia fit dey without light for up to 23 hours per day! Na so di matter tough reach. If light no dey, how person wan sit down watch TV?
On top all dis matter, competition from streaming services dey also shake MultiChoice. People don dey move from di traditional way of watching TV to streaming because na di new trend. MultiChoice understand say dis competition tight well-well, dat na why dem invest plenty money inside Showmax. Dem wan make sure say even if di traditional TV dey waka go slow, Showmax go carry dem join di streaming wave well-well.
For people wey dey subscribe DStv or GOtv, sometimes, after dem pay finish, di TV no go gree show anything. Imagine you don balance finish, wan enjoy better movie, na blank screen you go dey see! Di frustration dey high, and na di wahala many customers dey face. E get some possible reason why e fit happen like:
1. Decoder No Switch On: If you no turn on your decoder when you pay, e fit no reconnect automatically. You need make di decoder dey on before everything go align well. If e no connect, na to request reconnection from Multichoice or follow RESET instruction for screen.
2. Payment to Wrong Smartcard Number: Sometimes person go mistakenly pay to di wrong smartcard number – wahala don start be dat. If e happen like dat, you fit call Multichoice support and request make dem transfer di money go di correct card.
3. Network Jam: You know as Naija network sabi behave. If network dey jam, di connection go delay. For GOtv, you fit do manual reset yourself, follow di instruction for channel one.
4. Package Upgrade or Downgrade: If you change package, like from DStv Compact to Joli, e fit delay reconnect. Na to contact Multichoice support so dem go confirm di new package upgrade or downgrade.
With all dis wahala, MultiChoice hope say dem go fit manage di matter beta, so dem go stop dis subscriber loss trend. Meanwhile, dem dey encourage di customers make dem stick with GOtv or DStv, but di high cost of living na di main thing wey dey drive people commot for di service. Dat one no be small something at all!
